"The next time you feel slightly uncomfortable with the pressure in your life, remember NO PRESSURE; NO DIAMOND".
Pressure is a part of success!
AP The Brand is a clothing brand that was established September 17th, 2019 by Derek A Grant, but has been a vision of his for over 5 years. Born in Kankakee Illinois, Derek grew up like most, under various pressures of life. Events that ultimately changed his perspective and outlook on situations that occured in his life and the life of others. Derek has suffered from depression, anxiety, and suicide. The very things that should have broken him; mentally and physically cultivated him. Speaking I AM affirmations to himself, Derek empowered himself with various affirmations beginning with the I AM statement. Now it is his goal and intention to galvanize the public, by inspiring, motivating, and supporting all. By his optimism and inspiration to motivate others, that pressure in life is inevitable. That it is pressure that refines us. That amid various trials and tribulations; pressure is what defines us.
AP is not just a brand, this is not just a apparel company, it's a statement, a belief system; that you are strong because you are UNBREAKABLE!
Diamonds are made under pressure. You are that diamond. Diamonds are resilient YOU ARE THAT DIAMOND